40 Years Surfboard Design

Progressive Surfboard Design

Reno Abellira Hawaii Surf Designs has been at the forefront of surfboard design innovation since 1971. Known for his contributions to the Shortboard Revolution in collaboration with Dick Brewer and Gerry Lopez, Abellira played a key role in developing many of the board designs that are standard issue today.

My approach to shaping is to always try to make a balanced board with symmetry, no matter how long, thick, or wide the board is. I try to make a board as true as possible.


Reno Abellira

Born and raised in Hawaii, Reno became a World Champion Surfer & Master Surfboard Shaper. Reno continues to surf the North Shore and shapes surfboards on Oahu, Kauai and California.